SPONSORSHIP IS NOT ABOUT PHILANTHROPY. It is about connecting the ideals of one brand to another and showing a return on investment. Memorize that phrase, burn it into your brain. Even if you’re a small club looking for small businesses in your area to sponsor you, people still want to know how their sponsorship (or donation) will help and how their money will be used. So make sure you have a well-thought-out proposal that gives your sponsor something in return. Here are some tips from the USS Sponsorship team to help you through the process.